نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد مدیریت جهانگردی، دانشگاه هنر اصفهان، اصفهان ، ایران
2 دانشیار گروه موزه و گردشگری، دانشگاه هنر اصفهان، اصفهان ، ایران
3 استادیار گروه موزه و گردشگری، دانشگاه هنر اصفهان، اصفهان ، ایران
4 استادیار گروه اقتصاد و کارآفرینی، دانشگاه هنر اصفهان، اصفهان ، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Nowadays, sustainability is one of the most important issues in the world, and The theme for World Tourism Day 2023 was " tourism and green investment". museum ecolodge and museum hotel can play a great role in realizing this theme and sustainable development of tourism. This research pursues two objectives: 1) to identify the activities of Puppet& Toy Museum Guesthouse in Kashan that have led to the sustainability of economic, social and environmental dimensions; 2) to investigate the level of satisfaction of domestic tourists, regarding the sustainable activities of Puppet& Toy Museum Guesthouse. In order to achieve the above goals, the qualitative (case study) method and quantitative (one-sample T test) method has been used. In the first stage, the data was collected with the help of an interview form, and the results of the analysis of the interview forms illustrated that the museum ecolodge has a significant role in minimizing the negative impact of tourism in the destination. 29 open codes for the social dimension; 22 open codes for the cultural dimension; 8 open codes for the economic dimension and 19 open codes were identified for the environmental dimension.
In the second stage, based on the results obtained from the interview form, a questionnaire was designed to assess the level of domestic tourists' satisfaction with the sustainable activities of Puppet& Toy Museum Guesthouse, and the results of data analysis with the help of one sample T test, revealed their high satisfaction.
کلیدواژه‌ها [English]
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